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Microsoft Advertising Announces Skype Conversation Ads

By Dave Forde / June 14, 2012

Last spring, Microsoft opened up its wallet and spent $8.5 billion to acquire Skype in an all-cash deal. Since that time they have tweaked the voice over IP (VOIP) service, used around the world by millions. Over the last few months Microsoft has tried different ad units as they look to monetize the big acquisition and they now have something ready for the advertising community as you’ll see from the s

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