All posts in " TrojanOne "
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TrojanOne Rolls Out New Innovation And Research Subsidiary

By Dave Forde / November 14, 2013

Full-service integrated marketing agency, TrojanOne, launched wonderMakr this week, which is a new digital technology subsidiary that creates innovative digital and live experiences for brands, agencies and consumers. “wonderMakr offers custom digital product development by a team of dedicated experts who understand the new connected-machine interaction space and how it complements traditional experiential marketing,” said […]

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Mattel Canada Screams Out To Ghosts & Ghouls And Offers

By Dave Forde / September 19, 2013

Mattel Canada will make screams come true with the debut of the Monster High 13 Wishes interactive experience at two of Canada’s premier indoor shopping destinations across Toronto. Fans will have a chance to be virtually transported as their favourite Monster High ghoul, into an exclusive sneak peak scene from the upcoming 13 Wishes movie, set to release on October 8, 2013.

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TrojanOne Helps Mattel Canada Launch Max Steel At Fan Expo

By Dave Forde / August 21, 2013

As the annual Fan Expo Canada quickly approaches, Mattel Canada has enlisted full-service marketing agency TrojanOne to assist in the execution of a unique brand experience for the launch of the Max Steel entertainment property in Canadian markets. Mattel will debut its Max Steel augmented reality app (A.P.P) in an experiential activation at the 2013 Fan Expo Canada in Toronto, August 22-25. This will be Mattel’s first-ever presence at the convention.

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"Game On!" As Mattel Canada Searches Your Favourite Mattel Game

By Dave Forde / August 12, 2013

Mattel Canada kicked off its latest campaign today with the help of full-service marketing agency, TrojanOne, to promote Mattel Game On! game offerings. The campaign aims to entice consumers to find which Mattel game is the best fit for them. The campaign is digitally focused and includes the launch of a Game On! Facebook Page, a Facebook App (Gameology), a YouTube commercial and a new mobile-optimized microsite (www.mattelgameon.ca).

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TrojanOne Adds Kendrick Yip To T1 Partnership Marketing Team

By Dave Forde / August 7, 2013

As they continue to expand in their corporate sponsorship services, TrojanOne has hired Kendrick Yip, to the newly created position of Manager, Business Development at subsidiary group T1 Partnership Marketing. In the role, Kendrik will be responsible for prospect cultivation, sponsorship ideation and partnership management.

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TrojanOne Hires Amanda Lewis As Senior Manager, Strategy

By Dave Forde / August 7, 2013

TrojanOne recently announced the addition of Amanda Lewis as Senior Manager, Strategy to the full-service integrated marketing agency roster of talent. In the role, Amanda will be responsible for strategic planning, delivery of marketing concept pitches, and will lead ideation and responses to RFPs.