All posts in " Toronto Star "
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Top Canadian Ad Stories For Week Ending August 25, 2017

By Dave Forde / August 28, 2017

Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending August 25, 2017. Showtime Awards, Call For Entries Now Open, Submit Your Videos 10 Keys To Great Online Video Who Is Next To Take Top Spot At Google Canada? Rory Capern Says Bye Bye […]

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La Presse Cuts Jobs As Part Of Digital Transformation

By Dave Forde / September 24, 2015

Last week La Presse announced it was going to stop producing its daily addition of print newspapers, and instead will publish news through its mobile app and a print version would only be available on Saturday’s which should be no surprise to regular readers of Profectio.  Toronto Star also issued a press release indication that […]

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Bye Bye Olive Media, Prepares To Shut The Doors

By Dave Forde / September 17, 2015

Yesterday La Presse announced a major shift as they planned to stop the printing of their Monday – Friday edition of newspapers and opt for a digital version instead.  They also announced that the Olive Media staff “will now be absorbed into the La Presse team as of January.”  A press release was issued later in […]

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As Digital Dominates, La Presse Kills Its Daily Print Edition

By Dave Forde / September 16, 2015

No one is saying print is dead (not yet at least), but there can no longer be a debate that the print industry has suffered over the years as the costs of print continue to increase. As media outlets around the globe scramble to discover what the future of their publication will look like La Presse started to dig […]

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The Sochi 2014 Olympics: A Multi-Screen Success Story #mixxcanada

By Dave Forde / March 21, 2014

Yesterday, IAB Canada held their annual MIXX conference, the event drew over 300 advertising professionals to hear the latest research and trends from the digital industry.  One of the sessions we caught was by Dan Tavares, Executive Producer, CBC Sports, Olympics, FIFA World Cup. Dan shared a case study on how CBC provided coverage for the recent […]

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Breaking: Toronto Star Shuts Down TorStar Digital As We Know It [Update]

By Dave Forde / September 6, 2013

We have had several reports coming in today there was a big change taking place at TorStar Digital today which is the digital division of Toronto Star and home to a number of companies such as eyeReturn, WagJag, Olive Media, and Workopolis to name a few.We have had several reports coming in today there was a big change taking place at TorStar Digital today which is the digital division of Toronto Star and home to a number of companies such as eyeReturn, WagJag, Olive Media, and Workopolis to name a few.

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