The Office of the Privacy Commissioner of Canada has announced the launch of an investigation against Tim Hortons [TCO] today alleging the restaurant is violating consumer privacy through their mobile app. The brand might be out of compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA), as it appears to be the app […]
Tim Hortons [TCO] is looking to make some big changes to its brand and has brought on Hope Bagozzi as their new Chief Marketing Officer.
Here are some of the campaigns that we covered on Profectio last week created by agencies and brands across Canada.
To help capture this moment, Wayne Gretzky and Tim Hortons have partnered to create “The Autograph,” advertising spot which will be aired on TV during the IIHF Ice Hockey World Junior Championships in December 2019.
Retailer Source For Sports has appointed Donna Finelli as their as Chief Marketing Officer (CMO). In this new role, Donna will oversee all marketing efforts for Source For Sports in both Canada and the U.S., reporting to the company’s President, Brad Hause.
Continuing on its long standing trend, Ipsos Reid recently announced its 2016 Top 10 Most Influential Brands in Canada during the annual Fast Forward Advertising and Marketing Week. Most Influential Brands in Canada 2015 Google Apple Microsoft Facebook YouTube Visa Walmart Tim Hortons Amazon (New for 2015) Samsung So who didn’t make the list this year, unfortunately […]
Like clock work, Steve Levy, Chief Operating Officer at Ipsos Reid Canada took the stage as part of the annual FFWD: Advertising & Marketing Week to announced its annual, and once again Google took the top spot. Most Influential Brands in Canada 2014 Google Microsoft Facebook Apple YouTube Walmart Visa Tim Hortons Samsung *NEW to […]
Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending January 31, 2014… JAN Kelley Marketing Makes Leadership Changes, Also Promotes And Adds New Talent Breaking: Karen Wang Promoted to Vice President Of Sales At […]
Yesterday, 2014 FFWD: Advertising & Marketing Week, Steve Levy, Chief Operating Officer, Ipsos Reid presented their results from their annual Most Influential Brands study. Most Influential Brands in Canada 2013 Google Facebook Microsoft Apple Visa Tim Hortons YouTube President’s Choice *NEW in 2013* Walmart MasterCard *NEW in 2013* No major surprises as we look at this year’s […]