As three iconic financial organization united to form Canada Life [TCO] last month, the organization has announced today the appointment of Jeff Marshall to the newly created role of Senior Vice-President, Chief Digital Officer, Canada, effective May 13.
CIBC, TD, BMO, Scotiabank and RBC. We now have a new entrant, motusbank who is launching their full-service digital bank to Canadians today
Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending April 13, 2018.
Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending March 16, 2018.
TD recently appointed Viviana Machado to the role of Assistant Vice President of Digital Performance Marketing – Investing, Brand & Digital Adoption. In the role she will provide high level management for her team. She will play a key role in creating and executing the digital strategy for the investment group within TD.
The Internet certainly didn’t disappoint last week, admit it – you jumped in on the Dressgate meme last week. Marketers, it does show you the power of a good meme it had North America buzzing about it, I’m sure in a week or two we’ll see who was able to monetize the trending topic. Looking […]
While we have not hit 100% of Canadians (who own a smartphone that is) who text to another, we are pretty close. This week TD announced it has accomplished another ‘first’ as they now offer Canadians the ability to reach the bank’s customer service department via SMS. TDHelp was launched by the bank and will […]
For months we knew it was coming, but this morning Canada woke up to the news that online music service is officially live in the country. “Spotify is launching in Canada with a comprehensive catalogue featuring the best local music from every genre, region and generation,” said Ken Parks, Chief Content Officer, Spotify. “This is a […]
Expedia and TD Partner To Deliver Enhanced Shopping Experience