All posts in " Taxi "
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Breaking: Cossette Media Appoints Mike Rumble As SVP, Chief Strategy Officer

By Dave Forde / April 13, 2016

Continuing in his role as part of the leadership team with Cossette Media, Mike Rumble has now been promoted to the role of Senior Vice President and Chief Strategy Officer.  The role will see Mike communicating and implementing a Cossette Media’s strategy internally and externally.  As well as mobilizing and managing teams of individuals charged with executing strategies. […]

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Campbell Canada Rolls Out Healthy Request, And Gets The Conversation Started

By Dave Forde / October 22, 2015

More and more Canadians are demanding healthier food choices, whether it be at home or on the road.  Campbell Canada is looking to challenge the perceptions of canned soup with their reinvented line called Healthy Request soups which boldly promises to never contain preservatives. The new product line is prepared with high quality vegetables, grains, […]

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Jordan Doucette Returns To Taxi As Executive Creative Director

By Dave Forde / July 27, 2015

As advertising agency Taxi continues to shuffle its executive ranks, Jordan Doucette has made a return back to the agency once again as Executive Creative Director. Jordan left Taxi back in May 2014 when she joined Edelman Canada. Jordan first joined Taxi in in 2006 as a Copywriter and worked her way up the ranks.

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Taxi Takes Over Young & Rubicam

By Dave Forde / July 7, 2015

WPP owned advertising agency Young & Rubicam (Y&R) is folding its brand under sister agency Taxi Canada, with both agencies operating under the Taxi brand with its office located in downtown Toronto.  Y&R also has offices in Vancouver, Calgary and Montreal will remain unaffected by the change. The move is an attempt by the agency to […]

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2014 CASSIES, And The Winners Are….

By Dave Forde / February 20, 2014

Last night 35 Canadian business-building communications campaigns were honored as part of the annual CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases. The competition’s top honour, the CASSIES Grand Prix, was awarded to Grey Canada and the Missing Children Society of Canada for their ‘Milk Carton 2.0’ campaign. […]

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Yahoo! Canada Insights: Content Connections #FFWDadweek

By Dave Forde / February 4, 2013

Yahoo Canada returned to FFWD Advertising and Marketing Week 2013, and this year used their time slot to present a discussion panel called “Content Connections.” Yahoo’s Nick Drew, Research Manager moderated the discussion panel which also had Steve McAllister, Managing Sports Editor at Yahoo! Canada,

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Profectio Score Board – October 2012

By Dave Forde / November 12, 2012

Here is a look back at some of the big moves in the Canadian online advertising and marketing industry such as new hires, promotions and account wins. Be sure to submit your company’s news.

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MDC Partners Gives Birth To New Advertising Agency, Lead By Martin, Nijjar & Carey

By Dave Forde / October 31, 2012

We already reported one shake up this morning taking place over at TAXI, but the story doesn’t end there as MDC Partners has announced a new agency called “Union” is being launched in Toronto. The new agency will be led by Lance Martin, Former Executive Creative Director of Taxi 2, Subtej Nijjar, Former President of CP+B Canada, and Dave Carey, Formerly of Lowe Roche.

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