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BC Children's Hospital's New PSA Dares To Give The Gift Of More Space

By Dave Forde / February 20, 2013

BC Children’s Hospital Foundation enlisted the aid of DARE Vancouver to come up with a new campaign to help raise funds for the construction of a new children’s hospital. The strategic challenge was to acquire major gift fundraising, while also getting to the bottom of ‘why’ a new facility is needed, and why it’s needed now.