All posts in " Sobey’s "
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Exclusive: Sandra Sanderson Appointed Senior Vice President Marketing At Sobeys

By Dave Forde / December 4, 2018

Sandra Sanderson for starting a new position as Senior Vice President Marketing at Sobeys.  In the new role she will  She oversees the marketing portfolio strategies across all Sobeys brands and banners to transform the way Sobeys connects with customers through marketing.  Sandra will be part of the Sobeys Executive Committee. Before joining Sandra was Senior Vice-President of Marketing […]

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App That: Government Of Alberta Makes Healthy Eating More Than Kids A Game

By Dave Forde / May 29, 2013

As the Government of Alberta was looking for ways to engage citizens and help education kids about the benefits of healthy eating they turned to DDB Canada to develop an innovative way to aspire and engage youth. The new initiative is part of The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment which helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day.