All posts in " Simon Jennings "
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La Presse Appoints Michel Gagnon As Vice-President, Revenue And Brand Management

By Dave Forde / March 8, 2016

Michel Gagnon has just beeen appointed to the newly created position of Vice-President, Revenue and Brand Management at La Presse. In the role, he takes over responsibility for the company’s advertising revenues and will head its sales team, while overseeing brand strategy and marketing. He assumes his new duties immediately. Michel will be supported by […]

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La Presse Cuts Jobs As Part Of Digital Transformation

By Dave Forde / September 24, 2015

Last week La Presse announced it was going to stop producing its daily addition of print newspapers, and instead will publish news through its mobile app and a print version would only be available on Saturday’s which should be no surprise to regular readers of Profectio.  Toronto Star also issued a press release indication that […]

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Bye Bye Olive Media, Prepares To Shut The Doors

By Dave Forde / September 17, 2015

Yesterday La Presse announced a major shift as they planned to stop the printing of their Monday – Friday edition of newspapers and opt for a digital version instead.  They also announced that the Olive Media staff “will now be absorbed into the La Presse team as of January.”  A press release was issued later in […]

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As Digital Dominates, La Presse Kills Its Daily Print Edition

By Dave Forde / September 16, 2015

No one is saying print is dead (not yet at least), but there can no longer be a debate that the print industry has suffered over the years as the costs of print continue to increase. As media outlets around the globe scramble to discover what the future of their publication will look like La Presse started to dig […]

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Is The Party Over For Olive Media?

By Dave Forde / June 16, 2014

‎As we mentioned last week, Olive Media was in fact going to be hosting their annual summer party. There was a time when this was the event of the year for the Canadian digital advertising industry, it was the party that hosted the who’s who of the industry. It would have upwards of 800 attending […]

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