As they aim to expand their market share in Canada, programmatic vendor Xaxis has appointed Perry Di Iorio as Director of Sales, Canada. In the role, Perry will be responsible for driving new business in both the English and French-language Canadian markets with a focus on developing direct client relationships as well as growing sales […]
Reader’s Digest unveiled a new look and enhanced reader experience with the February 2014 issue, which aims to recapture several of the magazine’s most iconic features. Reader’s Digest Magazines Canada Limited also introduced a revamped digital experience at RD.ca, which includes a new mobile-optimized website for people who enjoy Reader’s Digest content on-the-go. Reader’s Digest also released a […]
Reader’s Digest launched their newest magazine this in Canada this week, Taste of Home Canada which they hope will continue on the success its counterpart had in the US for the last two decades.
Mediative has signed an exclusive deal with Reader’s Digest, to be their dedicated network partner in media sales. With the addition of ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com, Mediative said the deal enhances its ability to offer advertisers access to premium inventory, unprecedented reach, and integrated online,
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