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Top Canadian Ad & Marketing Stories For Week Ending June 6, 2014

By Dave Forde / June 16, 2014

It is time for Cannes and the World Cup as brands all across the world are jumping into the game trying to get a piece of the action with new apps and content partnership deals. Facebook failed in its attempt to acquire Snapchat for $3B last year, but last week the social network “accidentally” launched its competitive product Slingshot then quickly […]

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AcuityAds Ramps Up Management Team

By Dave Forde / June 10, 2014

We broke the story yesterday that AcuityAds hired Raymond Reid, and today they’ve made the official announcement as well have released details on a few additional hires.  Raymond will be President of a new division as we reported for AcuityAds called AdScience where he will help to further develop Acuity’s products and partnerships. The company has also […]

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Top Canadian Ad & Marketing Stories For Week Ending June 6, 2014

By Dave Forde / June 9, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending June 6, 2014… Demarco Tapped As Director of Sales At Microsoft Advertising Canada Does Rogers Smart Home Service Have A Shot Against Apple And […]

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Introducing On The Move "Live" – February 26, Tickets Now On Sale

By Dave Forde / January 29, 2013

We’re ready to share with you the exciting news about our newest event that we’re calling On The Move “Live.” Each month will will invite 2 guests that we’ve written about in our On The Move column from our two publications Profectio and PR In Canada for an interactive discuss focused on trends and the future of advertising, communications and marketing world.

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Profectio Score Board – October 2012

By Dave Forde / November 12, 2012

Here is a look back at some of the big moves in the Canadian online advertising and marketing industry such as new hires, promotions and account wins. Be sure to submit your company’s news.

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