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SiriusXM Canada Wants To Help You Rock The Grey Cup

By Dave Forde / September 12, 2012

With the 100th Grey Cup Festival quickly approaching many brands are preparing campaigns to have some level of involvement in the event. This week SiriusXM Canada launched a new online campaign called “Rock the Grey Cup.” It is a contest where CFL fans can vote on a up-and-coming Canadian band from a CFL city the chance to perform live at the 100th Grey Cup Festival in Toronto happening November 17-25.