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FCB Toronto Adds A New User Experience Lead

By Dave Forde / April 19, 2016

FCB Toronto has just announced they have hired Kristy Pleckaitis as User Experience Lead. In this new role, Kristy will be responsible for helping FCB Toronto build transformative campaigns that take full advantage of the opportunities digital technology and channels have opened up.   Before joining FCB Toronto, Kristy was a user experience designer at Nurun, a design […]

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Top Canadian Ad & Marketing Stories For Week Ending September 5, 2014

By Dave Forde / September 8, 2014

Back to school season is upon us which means the summer break is over.  Toronto International Film Festival (TIFF) has taken over downtown Toronto opens the doors for brands of all shapes and sizes to get out their respective marketing machine and engage with the second largest film festival in the world and all the consumers it […]

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Publicis Acquires Advertising Agency Nurun

By Dave Forde / September 2, 2014

Publicis (Publicis Groupe) has just announced it has acquired Montreal-based Nurun from Quebecor Media for $125 million (Cdn).   Nurun is an advertising agency with design and technology expertise globally, a total of 11 offices and 1,100 employees worldwide in San Francisco, Atlanta, Toronto, Montreal, Quebec, Madrid, Paris, Nancy, Milan, Turin and Shanghai, Nurun works with heavyweight brands […]

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Top Canadian Ad & Marketing Stories For Week Ending January 17, 2014

By Dave Forde / January 20, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending January 17, 2014… Breaking: TC Media Appoints Heather Forrester As VP Sales – Shopper Marketing, Ad Network TC Media Announces New Appointments in the Interactive […]

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Mario Daigle Appointed EVP & General Manager For Nurun’s Montréal Office

By Dave Forde / January 14, 2014

Nurun has announced today the appointment of Mario Daigle as Executive Vice President and General Manager of its Montréal office, effective immediately. In his new role, Mario will manage Nurun in Montréal’s staff of digital and innovation specialists, oversee business development, and lead partnerships for the office’s growing roster of clients. In addition, he has […]

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Nurun Expands Into The US With Acquisition Of Odopod

By Dave Forde / September 12, 2011

Nurun (owned by Quebecor Media) has acquired Odopod, another digital agency based in San Francisco. No terms of the deal were disclosed.  All 60 employees of Odopod will be joining the Nurun team. “We’re thrilled to be joining Nurun. They bring us a global footprint, best-in-class technology capabilities and a wealth of experience with large […]