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All posts in " Natasha Hritzuk "
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Microsoft Brings New Digital Trends To Advertising Week #FFWD2014

By Natasha Hritzuk / February 3, 2014

Guest Post:  Natasha Hritzuk heads up Global Consumer Insights for Microsoft Advertising, a newly created role when she joined Microsoft three years ago.  Her team is responsible for driving Thought Leadership, customer partnership research, campaign effectiveness/optimization and product development/insights.  Connect with Natasha on LinkedIn. Our world is changing.  Consumers’ relationships with technology are maturing and we’re starting […]

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The New Cross Screen Engagement Roundtable

By Dave Forde / March 28, 2013

Earlier this week, Microsoft hosted an invitation only event called “The New Cross Screen Engagement Roundtable,” and the event focused on increasingly reliant on surfaces such as laptops, mobile phones, tablets, televisions and gaming consoles for inspiration, information, communication and entertainment. The hyper-mobile nature of these devices is changing the way publishers drive content and the way marketers