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Dear Yahoo Canada, Your Brand Is In Trouble, The Streets Are Noticing

By Dave Forde / October 28, 2014

Over the years we have written about Yahoo Canada quite a bit and is miss-adventures in being a successful brand, to the point where we have been banned from their events – guess the truth hurts?  At one point they were the largest company on the Internet. Unfortunately, a number of mistakes and five CEO […]

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Pepsi, Mountain Dew And Doritos Turn To Microsoft For Launch Of Xbox One

By Dave Forde / September 3, 2013

Can you believe it was eight years ago that Microsoft launch the Xbox 360? As the world awaits the launch of the Microsoft Xbox One, three brands have turned to the gaming system in a new campaign. PepsiCo Canada’s PEPSI, MOUNTAIN DEW and DORITOS brands are working with Microsoft Canada to bring Canadians an unprecedented gaming experience.

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CBC And Microsoft Shoot For Gold In New Content Partnership

By Dave Forde / April 11, 2013

As the ink dries on their new partnership agreement, CBC and Microsoft Canada have announced the two entities will be working together on a new content partnership. As part of the new deal, CBC will be extending its video content onto multiple Microsoft platforms including MSN.ca, Xbox, Windows 8, Windows Phone 8 and more

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What's Next For Simon Jennings?

By Dave Forde / October 31, 2012

Now that Simon Jennings and Postmedia Network are no more, next step is to take some time off and plan his next move, but where could it be to? He’s a sales guy, who’s built his career selling online advertising, from his days with DoubleClick (now owned by Google), to Yahoo Canada

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Mobile in the Consumer Journey: How Mobile is Shaping the Future of Grocery Shopping #ACA360

By Dave Forde / October 5, 2012

Emily Taylor, Microsoft Advertising, Market Research and Intelligence Manager at Microsoft Canada presented an enlightening session at the #ACA360 Focus on Digital Marketing. She had some fresh perspectives on the future of Grocery Shopping and an interesting view on the influences of the head and heart in driving consumer activities; her session was entitled “How Mobile is Shaping the Future of Grocery Shopping.”