All posts in " Melanie Plewes "

Gerber Generation Photo Contest Generates Social & Mobile Buzz

By Dave Forde / November 28, 2013

Back in 2012, Nestlé Gerber Canada sought out to find a way to engage with consumers on a deeper level and the brand turned to Facebook to create a fan page.  With the help of RIVET, the agency of record (AOR) for Nestlé Infant Nutrition and Vigorate Digital Solutions, a digital marketing company, a photo-upload contest was […]