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Top 10 Most Influential Brands In Canada [Ipsos-Reid] #FFWD2014

By Dave Forde / January 29, 2014

Yesterday, 2014 FFWD: Advertising & Marketing Week, Steve Levy, Chief Operating Officer, Ipsos Reid presented their results from their annual Most Influential Brands study. Most Influential Brands in Canada 2013 Google Facebook Microsoft Apple Visa Tim Hortons YouTube President’s Choice *NEW in 2013* Walmart MasterCard *NEW in 2013* No major surprises as we look at this year’s […]

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Will 2014 Bring Consumers A Full Digital Wallet?

By Dave Forde / December 31, 2013

Every year someone jumps on their soap box and proclaims “this is the year of mobile.”  Months come, months go and we do inch closer to being a truly mobile world.  Manufactures continue to battle it out as they develop new devices whether it be smartphones or tablets.  Retailers have also made the adjustment to […]

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Square Launches In Canada, Brings Mobile Payment Solution

By Dave Forde / October 24, 2012

Square has been having a lot of success with their mobile payment solution for merchants. The startup headed up by Jack Dorsey, same guy behind Twitter recently secured a 200 million funding round and also closed a big deal with Starbucks (in the US only for now). As more and more Canadian are outfitting themselves with smartphones the

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Coming Wave of Digital Wallets #mmc2012

By Dave Forde / September 25, 2012

Coming Wave of Digital Wallets #mmc2012Session: The Coming Wave of Digital Wallets… How will Consumers Benefit?
Moderator: David Eads, Founder, Mobile Strategy Partners with panel members including: Marc Brule, CFO, Royal Canadian Mint;

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Mobile Money Canada #mmc2012

By Dave Forde / September 25, 2012

The third annual Mobile Money Canada conference is taking place in Toronto which brings together the mobile payment ecosystem. Presentations from companies such as Mastercard, Visa, SecureKey, and Interac (to name a few).