All posts in " Lori Bieda "

Maritz Loyalty Marketing Goes Big Data With SAS Canada

By Dave Forde / April 5, 2013

In this world of “big data,” it has become crucial to marketers to help predict and analyze campaigns and better target customers. Earlier today, SAS Canada announced that Maritz Loyalty Marketing has further solidified its relationship with SAS with additional investments in SAS analytics.


Give Consumers What They Want, And You Will Retain Their Attention Online

By Dave Forde / July 9, 2012

“Build it and they will come,” while that worked in the movie it is not hold true for every online destination especially when the are giving up their personal information such as their age, email address, income or birth date. The vast majority of Canadians (73%) say that when they give a company personal information, […]