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All posts in " Lab42 "

Study: What Is A Facebook Like Worth To Your Brand?

By Dave Forde / September 24, 2012

With so many brands flocking to Facebook to try and capture some of its social media magic and connect with consumers, market research firm Lab42 revealed some data today that helps identify the value of a Facebook “Like” to brands. The company conducted survey’s with 1,000 social media users about how