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Beyond The Cool Factor: Immersive Brand Experiences #FFWDadweek

By Lisa Gervais / February 4, 2013

FFWD Advertising and Marketing Week 2013, I caught a glimpse of the technologically possible available to marketers and advertisers. Beyond being very cool, the emerging technology enables brands to connect with their audiences in deeply immersive and highly curated ways. Geneva Film Co.’s James Stewar