5 Top Canadian Ad & Marketing Stories For Week Ending August 12, 2016
By Dave Forde / August 15, 2016Here is our roundup of the most popular advertising and marketing stories that you read on Profectio last week.
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The Programmatic Problem Is Here…
By Dave Forde / July 8, 2014While attending IAB Canada’s Programmatic day back in May, one question I had asked a number of attendees (which were mainly vendors) was “What makes one programmatic supplier stand out from another?” After a handful of answers, I still walked away with the same feeling – the majority of vendors sound the same, and no […]
IAB MIXX 2013 [PICS]
By Dave Forde / September 19, 2013They came from as far west as Vancouver and east as Montreal, but a few hundred filled up downtown Toronto’s The Carlu for the annual IAB Canada MIXX conference, below are some of the photos from the cocktail reception.
Paula Gignac Appointed Global Chief Marketing Officer At The Exchange Lab
By Dave Forde / July 23, 2013The Exchange Lab has appointed Paula Gignac to its newly created position of Global Chief Marketing Officer, effective immediately James Aitken, The Exchange Lab’s CEO.
41% of Canadian Agencies Expect To Allocate 50%+ Ad Budget To Programmatic Buying In 2013 [Report]
By Dave Forde / June 7, 2013For the third year in a row, BrightRoll has partnered with IAB Canada for their “Canada Video Ad Report” (2012 findings are here). Key findings for 2013 include:
IAB Canada MIXX Conference [Pics] #mixxcanada
By Dave Forde / March 25, 2013A few hundred of Toronto’s advertising and marketing industry attended last week’s IAB Canada MIXX Conference in downtown Toronto, and here’s a few pictures to help tell the story…
Year Of Mobile Consumption Is Here Says comScore’s Lowe-Bernie During #mixxcanada
By Dave Forde / March 25, 2013Delivering a keynote at yesterday’s IAB Canada MIXX Conference in Toronto, Brent Lowe-Bernie, President of comScore Canada shared the latest stats digital usage across Canada. Not as growth as some would like
IAB Canada On The Grow, Promotes Two
By Dave Forde / January 18, 2013Chris Williams has been busy over at the IAB Canada ever since he was appointed to the role of President back in June 2012, as the online advertising industry continues to grow at record growth. They have also promoted Jule Ford to Vice President of Operations, previously she was Director of Councils. Nadeyah Kailan
ACA 360: Focus on Digital Marketing #aca360
By Dave Forde / October 4, 2012Association of Canadian Advertisers held their third annual digital conference today where they invited a room full of advertisers and marketers to learn about the latest trends, insights, advances and best practices in digital marketing.
Dominique-Sébastien Forest Says Good-Bye To TC Media
By Dave Forde / October 3, 2012Dominique-Sébastien Forest announced earlier today that he is leaving TC Media (a division of Transcontinental) and hist post as Vice President National Digital Media, but of course will still remain Chair of the IAB Canada. No word yet on what is next for Dominique,
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