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TubeMogul Is Down With GRP, Making Planning And Buying Tool For Digital Video

By Dave Forde / June 25, 2013

Video advertising provider TubeMogul is signing the future of online video (insert lyrics from Naughty by Nature’s hit song OPP. Remember this line from the song, “You down with OPP (Yeah you know me),” the company has just premiered BrandPoint, a new tool that enables brands and agencies to buy digital video advertising on a cost per gross rating point (GRP) basis. The product aims to help break down the traditional silo between age