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Register Today, World Marketing Summit Is Coming To Toronto [Event]

By Dave Forde / October 3, 2017

As a marketer you might be physically based in Toronto, Canada but for your brand to compete you have to keep you eyes on the best practices taking place around the globe.   On November 15, 2017 the World Marketing Summit will be held at the Metro Toronto Convention Center in downtown Toronto. 6 REASONS […]

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Most Popular Stories Read On Profectio During December 2014

By Dave Forde / January 5, 2015

2015! Here is a look back at the most popular articles you read on Profectio during December 2014: Confirmed, SAY Media Exits Media Business, Layoffs Hit Canada 2014 CMA Awards, And The Winners Are… Hyundai Canada Selects FUSE Marketing As AOR Breaking: Toronto Star Shuts Down TorStar Digital As We Know It [Update] Bell Media’s […]

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Dear Yahoo Canada, Your Brand Is In Trouble, The Streets Are Noticing

By Dave Forde / October 28, 2014

Over the years we have written about Yahoo Canada quite a bit and is miss-adventures in being a successful brand, to the point where we have been banned from their events – guess the truth hurts?  At one point they were the largest company on the Internet. Unfortunately, a number of mistakes and five CEO […]

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On The Move – Advertising & Marketing – September 11, 2014

By Dave Forde / September 11, 2014

Here are a few new moves within the Canadian advertising and marketing industry for September 11, 2014: Ben Cormier has joined Google Canada as a Digital Marketing Manager, previously he was with AdGear as Vice President, Client Services Unilever has once again promoted Kyle Millar, this time to the role of Senior Brand Manager – […]

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