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All posts in " FFWD Advertising And Marketing Week "

It Begins On Monday, FFWD Advertising & Marketing Week 2016

By Dave Forde / January 22, 2016

Our industry’s sole constant is change. Unpredictable, accelerating, disruptive change — and to succeed, we must not only accept change, but embrace it. We will never master change, but we can acquire the tools and perspectives necessary to participate in change, crafting it and leading it, as we forge new paths for our clients and […]


FFWD Advertising & Marketing Week 2016 – Tickets Now On Sale

By Dave Forde / December 9, 2015

FFWD: Advertising and Marketing Week 2016 returns January 25 – 29, 2016 with industry luminaries like Maurice Levy, Chair man and CEO of Publicis Groupe, Amir Kassaei, Chief Creative Officer of DDB Worldwide, Scott Goodson, CEO and Founder of Strawberryfrog, and Qmany more. An expanded speaker series will include presentations of the 4th annual Ipsos […]


Delivering On Expectations In A Professional Network #FFWDadweek

By Dave Forde / February 5, 2013

. Understanding what individuals expect from a professional network is key for marketers according to Alison Lange Engel, Global Marketing Director, LinkedIn Marketing Solutions. At FFWD Advertising and Marketing Week 2013, she presented results of The Mindset Divide, a global study of 6000 social media users. The study looked at both personal and professional social networks and uncovered some key differences.


Yahoo! Canada Insights: Content Connections #FFWDadweek

By Dave Forde / February 4, 2013

Yahoo Canada returned to FFWD Advertising and Marketing Week 2013, and this year used their time slot to present a discussion panel called “Content Connections.” Yahoo’s Nick Drew, Research Manager moderated the discussion panel which also had Steve McAllister, Managing Sports Editor at Yahoo! Canada,


Reaching Audiences Through Branded Digital Networks #FFWDadweek

By Dave Forde / January 31, 2013

Historically, the large networks owned 100% of viewership. The advent of cable changed the distribution model, opening up the market for new channels. These channels were narrow in their content focus, targeting viewers based on personal interests. For example, ESPN enabled fans to access sports c


Seven Principles For Managing Change #FFWDadweek

By Lisa Gervais / January 30, 2013

FFWD Advertising and Marketing Week 2013 kicked-off with a breakfast presentation by keynote speaker François Olivier, President and CEO, TC Transcontinental, and Interim President, TC Media. Olivier began by providing an overview of the business and highlighted key milestones in the company’s history. He described how the business has grown from producing glossy colour flyers to an expansive print, media and web offering.

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