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AcuityAds Strengthens Real-Time Bidding As It Brings Geotargeted Powered By Digital Element

By Dave Forde / May 22, 2013

As they continue to beef up their real-time bidding (RTB) offering, Toronto-based AcuityAds has just announced a new technology partnership with Digital Element, a provider of IP Intelligence and geolocation solutions. AcuityAds Inc. has agreed to use the NetAcuity Edge solution to help facilitate the delivery of hyperlocal geotargeted advertising campaigns in the United States and Canada.