Profectio has a look back at the (50) most read stories of 2019. We are splitting this into two parts with the most popular stories 26-60 (here) and most popular stories 1-25 below:
Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending February 19, 2019.2018.
They collaborated, they created, they conquered, and here are the winners of the 2014 Canadian Marketing Association (CMA) awards: Advertising Automotive Mazda Canada, Massive Test Drive, JWT Canada Volkswagen Canada, Once More: The Story of VIN 908347, Red Urban Volkswagen Canada, The Beetle 3-Track “WOTE”, Red Urban Business Products & Services Canadian Real Estate Association. […]
In an effort to bring attention to the issue of sex trafficking in Canada, the Canadian Women’s Foundation has launched a new campaign called “Donate Your Voice” which is rolling out in print, radio, outdoor, TV and digital across Canada. The campaign shares the stories of girls who have been forced into sex trafficking in Canada, […]
Last night 35 Canadian business-building communications campaigns were honored as part of the annual CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases. The competition’s top honour, the CASSIES Grand Prix, was awarded to Grey Canada and the Missing Children Society of Canada for their ‘Milk Carton 2.0’ campaign. […]
Friday night, hundreds gathered for the 43rd annual Canadian Marketing Awards (CMA), a chance where the work and people were recognized for their creative campaigns and work they have done over the past year. Below we have listed the Marketer of the Year, Best of the Best, and the winners from the Digital category: Marketer […]
Rounding out their creative team, today DDB Canada has appointed Kevin Drew Davis to the newly created position of Chief Creative Officer. As part of the role, Kevin will be responsible for leading the agency’s convergent creative offering across all platforms in Canada. This is the first time a Chief Creative Officer has been appointed to lead all of DDB Canada’s integrated creative departments.
As the Government of Alberta was looking for ways to engage citizens and help education kids about the benefits of healthy eating they turned to DDB Canada to develop an innovative way to aspire and engage youth. The new initiative is part of The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment which helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day.