All posts in " CPAX "

Jumping All In, CBC Goes Completely Programmatic Buying

By Dave Forde / October 5, 2015

Today CBC has announced that it will now make all of its digital display advertising inventory available programmatically.  This makes CBC the first Canadian media publisher to make 100 percent of their display inventory available for purchase through Index Exchange’s header tag technology. CBC’s decision, which applies only to their private marketplace, offers advertisers deep […]