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Preparing For Sochi 2014 Olympics, Canadian Tire Says “We All Play for Canada”

By Dave Forde / January 21, 2014

With we get closer to the Sochi 2014 Olympics, Canadian Tire has launched their latest campaign with the help of Toronto-based agency cleansheet communications.  The campaign is centered around Canadian hockey superstar Jonathan Toews, an Olympic Gold Medal winner, Team Canada member, and two time Stanley Cup winning Captain of the Chicago Blackhawks.  The campaign aims to create […]