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All posts in " BrightRoll "

Water Cooler: More Job Loses At Yahoo, Cuts Even Hits Canada

By Dave Forde / February 13, 2015

We’re hearing that Yahoo cut some jobs yesterday (no specific head count has been announced), unfortunately this isn’t really a surprise to anyone as the Internet player continues to struggle to find its way to the levels of profitably it once had, or perhaps it can never get back to those levels again. Business Insider […]


As Yahoo Acquires BrightRoll, Will Bellemare Bounce?

By Dave Forde / November 12, 2014

Well its official, Yahoo’s CEO Marissa Mayer updated the Yahoo blog yesterday to reflect the company’s latest acquisition. They acquired video advertising company BrightRoll for $640M in a cash deal, which is a much needed addition to Yahoo’s current offering. According to reports, Bri‎ghtRoll is profitable and is on track to make more than $100 million […]


65% Of Advertisers Say Online Video Delivers Better Results Than TV [Report]

By Dave Forde / September 28, 2012

Digital video advertising company BrightRoll released their 2012 Canada Video Advertising Report as part of last week’s IAB Canada Mixx Conference, this is the second year for the report which gathers insight from more than 100 advertising executives at top agencies across Canada, addresses emerging trends in digital advertising and highlights significant changes taking place within the industry.