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All posts in " BMW "

BMW Appoints New CRM Agency Of Record

By Dave Forde / November 3, 2020

Following a formal review, automaker BMW has appointed a CRM agency of record in the U.S. and Canada. In the new agreement the agency will be responsible for improving the customer’s journey alone BMW’s multi-touch strategy.


Garry Lee Says Good-Bye To Cundari

By Dave Forde / June 12, 2012

Garry Lee says good-bye to Toronto-based agency Cundari where he was President and Chief Strategic Office as he joined Innocean Canada as their Executive Vice-President of Client Business. He’s not moving far as the new office is only blocks away from Cundari’s office where he over saw a number of brands such as BMW, so this will be interesting to se