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BIMM Adds Analytics For Academics With Launch Of Backpack Analytics

By Dave Forde / February 25, 2015

With the goal to help academic institutions boost enrolment and fundraising, Toronto-based advertising agency BIMM has now launched Backpack Analytics, a marketing analytics firm specializing in educational data. As their team has completed several projects within the higher education market it seemed like a natural evolution to offer a robust and complete solution based on a […]

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Adam Luck Appointed President Of Initiative In Canada

By Dave Forde / March 31, 2014

Today, Initiative, a global communications network within IPG Mediabrands announced the appointment of Adam Luck as its new President for its Canadian operations effective immediately.  Adam will have full operational oversight for the agency’s client roster in Canada including ING Direct, H&M, Dr. Oetker and Indie88. Previously, Adam was Vice President Digital Strategy & Planning […]

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On The Move – Advertising & Marketing Roles – January 28, 2014

By Dave Forde / January 28, 2014

Here are a few new moves within the Canadian advertising and marketing industry for January 28, 2014: Meera Shah has been hired as Regional Sales Manager, Canada at Songza.com, before the move she was a Digital Account Executive with Spafax Cristie Forbes joined McDonald’s Canada as a Regional Marketing Specialist, previously she was an Account […]

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Top Canadian Ad & Marketing Stories For Week Ending January 10, 2014

By Dave Forde / January 13, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio last week… TC Media Announces New Appointments in the Interactive Marketing Solutions Group MTS Announces Departure Of Allstream President To Take Place This Month Who Are Canada’s Top Female Founders? [Update] […]

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Exclusive: BIMM Named AOR For Applebee’s Canada

By Dave Forde / January 10, 2014

Taking a bite out of the competition and starting the New Year off right, BIMM has been named the agency of record (AOR) for Applebee’s Canada.   As part of the assignment, BIMM has been tasked with all digital, in-restaurant, print and radio work supporting all franchisees and locations across Canada. The RFP involved three agencies and […]

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BIMM Taps Luck As VP Digital Strategy & Planning.

By Dave Forde / June 11, 2013

Toronto- based BIMM announced a key hire this week to help the agency’s growing roster of clients. Adam Luck has been hired to the newly created position of VP Digital Strategy & Planning. Adam was formerly Group Account Director at Grip Limited where he led the Stella Artois Global and USA accounts. Over the past five years, he has played a senior strategic role on a variety of Grip clients like Budwesier, Bud Light, Kokanee, KFC, Pizza Hut, and Sunnybrook Foundation.

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Audi Canada Launches Online Tool For New Audio Owners

By Dave Forde / October 19, 2012

and direct agency of record BIMM with the challenge to come up with a solution. The result is an automobile industry first called MyAudi Tracker, a real time customized mobile program to keep Audi customers engaged by letting them know the exact status of their newly ordered vehicle.

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