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TrojanOne Helps Mattel Canada Launch Max Steel At Fan Expo

By Dave Forde / August 21, 2013

As the annual Fan Expo Canada quickly approaches, Mattel Canada has enlisted full-service marketing agency TrojanOne to assist in the execution of a unique brand experience for the launch of the Max Steel entertainment property in Canadian markets. Mattel will debut its Max Steel augmented reality app (A.P.P) in an experiential activation at the 2013 Fan Expo Canada in Toronto, August 22-25. This will be Mattel’s first-ever presence at the convention.