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Reebok Canada's Newest Campaign Wants You To "Live With Fire"

By Dave Forde / February 7, 2013

Last week Reebok Canada launched its new, fully integrated marketing campaign under the new global brand tagline “Live With Fire.” Commercials created for the campaign aired yesterday as part of Super Bowl Sunday which featured three of Canada’s top NHL players, John Tavares, Matt Duchene and Maxime Talbot, working out in the newest Reebok Training collection.