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Jeff McCrory Appointed As Chief Strategic Officer At BBDO Canada

By Dave Forde / February 12, 2015

BBDO Canada has just announced the recent appointment of Jeff McCrory as new Chief Strategic Officer. In the role, Jeff will be responsible for broadening the role of planning within the agency by marrying messaging and context in its unique approach to integrated planning. Over the past two years Jeff has led the integrated business […]

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Leo Burnett Canada Wins Coors Light in Canada Account

By Dave Forde / July 26, 2013

Molson Coors Canada just announced they have selected Leo Burnett Canada as their agency of record to handle Coors Light. In June, Molson had announced the re-assignment of the brand managed by BBDO Canada. The decision was made in light of the recent business decision involving BBDO USA and a competitive brand assignment in the US market.

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