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TrojanOne Helps Mattel Canada Launch Max Steel At Fan Expo

By Dave Forde / August 21, 2013

As the annual Fan Expo Canada quickly approaches, Mattel Canada has enlisted full-service marketing agency TrojanOne to assist in the execution of a unique brand experience for the launch of the Max Steel entertainment property in Canadian markets. Mattel will debut its Max Steel augmented reality app (A.P.P) in an experiential activation at the 2013 Fan Expo Canada in Toronto, August 22-25. This will be Mattel’s first-ever presence at the convention.

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Labatt Blue And Metro Say "Cheers to Canada" With Augmented Reality

By Dave Forde / June 28, 2012

As Canada gets ready for Canada gets ready to celebrate its 145th Canada Day, Labatt Blue and Metro have teamed up for the “Cheers to Canada” campaign. New Labatt Blue cans have been introduced to the market and feature four iconic Canadian landscapes, including the Rockies, the Prairies, Niagara Falls and Peggy’s Cove.

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