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The MINI Roller Coaster Hits The Streets Of Downtown Toronto

By Dave Forde / August 26, 2013

As distinctive as the car it self, MINI has rolled out its latest campaign with the help of Anomaly, its agency of record (AOR). Picking up from the campaign they launched back in May called “NOT NORMAL,” which was aimed to help reinforce MINI’s unique and “only MINI can do” attitude. This time MINI Canada and Anomaly took directly to the streets of downtown Toronto. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Coop

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