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Dear Yahoo Canada, Your Brand Is In Trouble, The Streets Are Noticing

By Dave Forde / October 28, 2014

Over the years we have written about Yahoo Canada quite a bit and is miss-adventures in being a successful brand, to the point where we have been banned from their events – guess the truth hurts?  At one point they were the largest company on the Internet. Unfortunately, a number of mistakes and five CEO […]

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AOL Canada, Annual Holiday Party Invites Are Out… [Update]

By Dave Forde / October 28, 2014

It has been just about a year since Joe Strolz was appointed Country Manager For AOL Canada, taking over for took over for Graham Moysey.  Now he and team AOL Canada are getting ready to celebrate the last year as invites for their annual holiday party have gone out. Here are pictures from AOL Canada’s 2013 […]

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Google Canada Promotes Marshall Self To Head of Agency, Canada

By Dave Forde / May 20, 2014

As they continue to grow their operations here in Canada, Google Canada recently promoted Marshall Self to the role of Head of Agency, Canada where he’ll work directly with agencies across Canada. Prior to this role, he was Head of Media Solutions, Canada; and first joined Google as Head of Display. Prior to that, he […]

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Top Canadian Ad & Marketing Stories For Week Ending February 21, 2014

By Dave Forde / February 25, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 21, 2014… Preparing For Sochi 2014 Olympics, Canadian Tire Says “We All Play for Canada” 2014 CASSIES, And The Winners Are…. Capital One […]

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Top Canadian Ad & Marketing Stories For Week Ending February 14, 2014

By Dave Forde / February 18, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 14, 2014… 2014 Advertising Week – Ad Ball [Photos] “Moving On Up,” Mattel Canada Launches Barbie my Dreams Online Platform Susan Byng Hired As Head […]

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Susan Byng Hired As Head of Specialist Sales At AOL Canada

By Dave Forde / February 13, 2014

AOL Canada has announced today that Susan Byng joined the organization as Head of Specialist Sales.  In the new role, Susan will lead  all product specialist sales resources, will drive deep focus on products and platforms, including programmatic, premium formats, branded content, video and mobile advertising solutions to ensure that we are working together with our partners […]

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Top Canadian Ad & Marketing Stories For Week Ending February 7, 2014

By Dave Forde / February 10, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 7, 2014… AOL Canada Further Expands On Its Adap.tv, Hires Marla Natoli As Manager, Video & Mobile Monetization Breaking: Karen Wang Promoted to […]

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