Content King? Content Is Pawn.
By Angus Frame / January 18, 2016Guest Post: Angus Frame is an Agile digital media executive. Builder. Collaborator. Strategist. You can connect with Angus on LinkedIn or Twitter. Contrary to the claims of a narrow-minded niche group of digital strategists, content is not king. Content is pawn. The metaphor is intentional — the elements that must come together to build strategies for a digital world are akin to the […]