Bam! Amway Canada Invest 100% Budget In Digital With Microsoft Advertising Canada

By Dave Forde / April 3, 2013

Amway Canada made a very bold move as they have invested 100% of their budget from traditional to digital, this in part of their first execution of its kind on the MSN Lifestyle pages, as well as Skype. This also marks the start of a year long digital campaign between Amway Canada and Microsoft Advertising Canada. There was also some assistance from PHD Canada who recommended the consumers goods manufactures to adjust their budget and invest with Microsoft.