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Delivering On Expectations In A Professional Network #FFWDadweek

By Dave Forde / February 5, 2013

. Understanding what individuals expect from a professional network is key for marketers according to Alison Lange Engel, Global Marketing Director, LinkedIn Marketing Solutions. At FFWD Advertising and Marketing Week 2013, she presented results of The Mindset Divide, a global study of 6000 social media users. The study looked at both personal and professional social networks and uncovered some key differences.

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