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Top Canadian Ad & Marketing Stories For Week Ending February 21, 2014

By Dave Forde / February 25, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 21, 2014… Preparing For Sochi 2014 Olympics, Canadian Tire Says “We All Play for Canada” 2014 CASSIES, And The Winners Are…. Capital One […]

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Top Canadian Ad & Marketing Stories For Week Ending February 14, 2014

By Dave Forde / February 18, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 14, 2014… 2014 Advertising Week – Ad Ball [Photos] “Moving On Up,” Mattel Canada Launches Barbie my Dreams Online Platform Susan Byng Hired As Head […]

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Delivering On Expectations In A Professional Network #FFWDadweek

By Dave Forde / February 5, 2013

. Understanding what individuals expect from a professional network is key for marketers according to Alison Lange Engel, Global Marketing Director, LinkedIn Marketing Solutions. At FFWD Advertising and Marketing Week 2013, she presented results of The Mindset Divide, a global study of 6000 social media users. The study looked at both personal and professional social networks and uncovered some key differences.

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Yahoo! Canada Insights: Content Connections #FFWDadweek

By Dave Forde / February 4, 2013

Yahoo Canada returned to FFWD Advertising and Marketing Week 2013, and this year used their time slot to present a discussion panel called “Content Connections.” Yahoo’s Nick Drew, Research Manager moderated the discussion panel which also had Steve McAllister, Managing Sports Editor at Yahoo! Canada,

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Reaching Audiences Through Branded Digital Networks #FFWDadweek

By Dave Forde / January 31, 2013

Historically, the large networks owned 100% of viewership. The advent of cable changed the distribution model, opening up the market for new channels. These channels were narrow in their content focus, targeting viewers based on personal interests. For example, ESPN enabled fans to access sports c

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Seven Principles For Managing Change #FFWDadweek

By Lisa Gervais / January 30, 2013

FFWD Advertising and Marketing Week 2013 kicked-off with a breakfast presentation by keynote speaker François Olivier, President and CEO, TC Transcontinental, and Interim President, TC Media. Olivier began by providing an overview of the business and highlighted key milestones in the company’s history. He described how the business has grown from producing glossy colour flyers to an expansive print, media and web offering.

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@ adweekcdn Yahoo Provoke launches Ad Week Speaker Series

By Dave Forde / January 25, 2012

This is a guest post by Fiona O’Brien as part of our coverage for Advertising Week 2012.  Fiona is a senior marketer with over 9 years of CPG marketing experience, Fiona has worked on some of Canada’s top brands.  Leading the development and implementation of winning strategic marketing plans on such brands as Dove, Degree, […]

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