Real-Time Bidding Continues To Be A Game Changer In Digital Advertising, 13% Of All US Digital Advertising In 2012 [eMarketer]
By Dave Forde / November 15, 2012According to the latest data from eMarketer, Real-time bidding (RTB) spending will account for 13% of all US display advertising spending this year (2012), more than triple its share in 2010.