Profectio connects, educates and inspires its members and those who work in the industry. Profectio represents a community of advertising and marketing professionals and business members working to improve Canadian advertising industry, share knowledge and best practices, build careers and businesses by:
- Premium platform that shares industry news, research, trends and best practices
- Recognizing individual and companies through our awards programs
- Networking opportunities online and offline
Profectio members work for agencies, brands and vendors. Profectio offers members professional development, leadership opportunities and leading edge concepts to advance their careers and improve the capacity of their organizations. It is the only premium organization dedicating to serving Canadian advertising and marketing professionals and the business members that support them.
Our various membership programs help you and your brand remain top of mind with decision makers, we help connect you with buyers who need your products and services.
We offer Individual (PRO and PRO+) and Company (ESSENTIAL, PREMIUM, PLATINUM) memberships, each level is listed below in the 2 charts.
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PRO+ | ESSENTIAL | PREMIUM | PLATINUM |
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Individual | Company | Company | Company |
Over $1000 in Value | Over $2000 in Value | Over $4500 in Value | Over $6500 in Value |
Business Development | |||
- | - | Business Development: Access to our Leads and RFPs program 1 | Business Development: Access to our Leads and RFPs program 1 |
- | - | Agency Referral Program 2 | Agency Referral Program 2 |
- | - | Listed as Preferred Vendor 3 | Listed as Preferred Vendor 3 |
- | Account Wins: members will receive premium coverage of their agency Account Wins | Account Wins: members will receive premium coverage of their agency Account Wins | Account Wins: members will receive premium coverage of their agency Account Wins |
Includes (1) Pro+ Memberships | Includes (3) Pro+ Memberships | Includes (5) Pro+ Memberships | Includes (7) Pro+ Memberships |
Thought Leadership: Opportunity to take part in our Industry Opinion Series and One On One Series | Thought Leadership: Opportunity to take part in our Industry Opinion Series and One On One Series | Thought Leadership: Opportunity to take part in our Industry Opinion Series and One On One Series | Thought Leadership: Opportunity to take part in our Industry Opinion Series and One On One Series |
- | Amplified Content: extend your brand's reach across our social media channels, OVER 26,000 business professionals see your story | Amplified Content: extend your brand's reach across our social media channels, OVER 26,000 business professionals see your story | Amplified Content: extend your brand's reach across our social media channels, OVER 26,000 business professionals see your story |
- | Hosted Content: all stories about your company will be available 24/7 with no content-wall restrictions to readers | Hosted Content: all stories about your company will be available 24/7 with no content-wall restrictions to readers | Hosted Content: all stories about your company will be available 24/7 with no content-wall restrictions to readers |
EDUCATION | |||
Access to Member-Only Content | Access to Member-Only Content | Access to Member-Only Content | Access to Member-Only Content |
Discount admission on our events | Discount admission on our events | Discount admission on our events | Discount admission on our events |
Discount admission on partner events | Discount admission on partner events | Discount admission on partner events | Discount admission on partner events |
SHOWCASE | |||
- | Campaign Corner: Priority coverage of your agency/ brand's latest campaign distributed across our network | Campaign Corner: Priority coverage of your agency/ brand's latest campaign distributed across our network | Campaign Corner: Priority coverage of your agency/ brand's latest campaign distributed across our network |
- | On The Move: Priority coverage of your agency/ brand's latest new hires and promotions | On The Move: Priority coverage of your agency/ brand's latest new hires and promotions | On The Move: Priority coverage of your agency/ brand's latest new hires and promotions |
- | NextGen Awards - Member Rate on Award Submission Fees | NextGen Awards - Member Rate on Award Submission Fees | NextGen Awards - Member Rate on Award Submission Fees |
NETWORKING | |||
- | - | Advisory Board: Opportunity for a senior level staff member to be part of PR In Canada's Advisory Board | Advisory Board: Opportunity for a senior level staff member to be part of PR In Canada's Advisory Board |
Committees: Opportunity to have staff join a PR In Canada Committee | Committees: Opportunity to have staff join a PR In Canada Committee | Committees: Opportunity to have staff join a PR In Canada Committee | Committees: Opportunity to have staff join a PR In Canada Committee |
- | Advertising-Free: Removes competitive ads on individual articles about your company. Advertising helps offset the cost of publishing. | Advertising-Free: Removes competitive ads on individual articles about your company. Advertising helps offset the cost of publishing. | Advertising-Free: Removes competitive ads on individual articles about your company. Advertising helps offset the cost of publishing. |
Exclusive Invitations - Receive invitations to exclusive and private events. | Exclusive Invitations - Receive invitations to exclusive and private events. | Exclusive Invitations - Receive invitations to exclusive and private events. | Exclusive Invitations - Receive invitations to exclusive and private events. |
- | Influencer Marketing: our Community Managers work with you to create content that is top of mind and attention to our readers of Adverting, Marketing and Public Relations professionals | Influencer Marketing: our Community Managers work with you to create content that is top of mind and attention to our readers of Adverting, Marketing and Public Relations professionals | Influencer Marketing: our Community Managers work with you to create content that is top of mind and attention to our readers of Adverting, Marketing and Public Relations professionals |
- | Marketplace: Bronze listing in our online marketplace | Marketplace: Gold listing in our online marketplace | Marketplace: Gold listing in our online marketplace |
PRO |
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Company |
Receive email newsletter |
Committees: Opportunity to have staff join a PR In Canada Committee |