Word Up! – Canada's Word of Mouth Marketing Conference

Word Up! – Canada’s Word of Mouth Marketing Conference will be held in Toronto, Canada on November 14th. Industry leaders from across North America from companies such as Ice.com, Matchstick and Edelman will gather to share case studies, success stories and techniques on how you can get the most out of using Word of Marketing […]

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Johnson Buddies looks to clean up online with advergames

Advergaming has become big business and more and more corporations are leveraging it for their Internet marketing campaigns. We recently caught up with Sean MacPhedran, Director of Creative Strategy of Fuel Industries to discuss their recent campaing for Johnson’s®. In your press release you said “65% of women aged 25 – 34 are playing video […]

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Sixty per cent of advertising and marketing executives surveyed anticipate increased hiring

TORONTO, Aug. 23 /CNW/ – According to The Creative Group’s annual hiring survey, a majority of employers within the creative field plan to hire in the coming year. Sixty per cent of advertising and marketing executives polled said their firms plan to increase staffing levels in the next 12 months. Nearly half (49 per cent) […]

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