What will consumers buy online this holiday season, NPD Group has the answer

Internet marketing’s busiest time of year is upon us again – the 2006 holiday season is just around the corner and marketers are at their chained to their desks trying to convert consumers views into revenue. Earlier this month the NPD Group released their annual holiday survey, this year they surveyed 1,823 people as part […]

Continue reading >

Accounting association turn to the web to recruit new members

Certified General Accountants of Ontario has launched a first-of-a-kind recruitment website – www.nameyourneed.org. What’s the big deal, well let’s face it “traditionally” accountants tend to be very conservative so this is a major step forward in this creative usage of video testimonials also to note they haven’t gone off and hired actors but instead have […]

Continue reading >

Google's $1.65 Billion purchase of YouTube – can marketers benefit?

After a week of rumours flying around on blogs and main stream media sites, Google made the announcement that they have purchased YouTube for $1.65 billion in stocks. The key to the success of the acquisition will be Google’s ability to monitize YouTube’s visitors and video streams. The danger is liability for copyright infringement of […]

Continue reading >

2006 DIGITAL MARKETING AWARDS GALA

The Digital Marketing Awards, produced by Marketing, is Canada’s premiere awards show recognizing the best in digital marketing and advertising creative. Our objective is to honour the significant contribution that digitally based online and interactive creative executions can make to the marketing mix. The awards show will recognize the most creative and innovative campaigns, as […]

Continue reading >
Page 275 of 281