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TSN Zooms into the new NFL Season

Zoom Media and TSN partner to bring the big screen to the small screen. In a campaign that started September 11th and will run for 17 consecutive weeks TSN will promote its TSN “NFL Football” throughout Zoom Media’s Digital Networks. Football-watching, sport-loving men frequenting Zoom Sport and Zoom Resto-bar venues in Toronto and Vancouver will […]

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Case Camp 3

CaseCamp is a marketing unconference open to anyone. Presenters share case studies of their work, with the goal of creating a commons for discussion, learning and networking. The Fifth Club 225 Richmond Street West, 416-979-3000 6:00 – doors open 6:45 – the first case begins Presenters Include: Malcolm Allen, Director, Placebrands, Branding North Amsterdam Sulemaan […]

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Word Up! – Canada's Word of Mouth Marketing Conference

Word Up! – Canada’s Word of Mouth Marketing Conference will be held in Toronto, Canada on November 14th. Industry leaders from across North America from companies such as, Matchstick and Edelman will gather to share case studies, success stories and techniques on how you can get the most out of using Word of Marketing […]

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Johnson Buddies looks to clean up online with advergames

Advergaming has become big business and more and more corporations are leveraging it for their Internet marketing campaigns. We recently caught up with Sean MacPhedran, Director of Creative Strategy of Fuel Industries to discuss their recent campaing for Johnson’s®. In your press release you said “65% of women aged 25 – 34 are playing video […]

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