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Since 2008, Profectio has been the home for advertising and marketing professionals looking for news about the companies and people behind the great campaigns and work in Canada. We deliver our readers top stories, news, trends, and tips about the Canadian online advertising and marketing industry since our launch.


Recent Stories:

Office Hours With dubdub, Blockchain Meets Video Creation Creates New Revenue For Publishers
As part of our ongoing Office Hours program we recently were introduced to a startup called dubdub.  Toronto-based dubdub has a unique take on how publishers who create video content can monetize with their advertisers.  Their technology platform also helps deliver a unique and highly engaging experience for audiences.
Who Has Been Hired At Media Experts, Shoppers Drug Mart
On The Move - Here are a few new moves and promotions within the Advertising & Marketing industry for February 20, 2018.
Women In Communications, Marketing & Technology Awards, Nominations Ends Friday
Our 2nd Annual Women In Communications, Marketing & Technology Awards is back, and our awards reception will be taking place once again on March 8, 2018 (International Women's Day).
Nominate Now, 2018 Women In Marketing, Public Relations & Technology Awards
With over 20 award categories you, your co-worker, client all have an opportunity to be nominated for at least one of the awards in our 2018 Women in Communications, Marketing and Technology awards program.
Who Has Been Hired At Home Depot, Mark’s, OANDA
On The Move - Here are a few new moves and promotions within the Advertising & Marketing industry for February 13, 2018.
Most Popular Canadian Ad Stories For Week Ending February 9, 2018
Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending February 9, 2018.
Jen Riley Promoted To Director Of Global Campaign Management At Electronic Arts
Jen Riley has been promoted to Director of Global Campaign Management - Mobile, EA Access, Maxis, Popcap at Electronic Arts (EA). In the role she will be responsible for orchestrating the strategic planning, development, execution and measurement of integrated global campaigns at launch through live service.
Who Has Been Hired At Cossette, lululemon, Leo Burnett
On The Move - Here are a few new moves and promotions within the Advertising & Marketing industry for February 8, 2018.
Call For Entries 2018 Women In Communications, Marketing & Technology Awards
Our 2nd Annual Women In Communications, Marketing & Technology Awards is back, and our awards reception will be taking place[...]
Have Facebook And Google Killed Innovation In Canada?
The combined duolopy created by Facebook and Google represents the largest online advertising market share we have seen in history. eMarketer reported back in September 2017 that Facebook and Google are responsible for over 60% of online advertising revenue


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