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Kobo Rolls Out Loyalty Program

By Dave Forde / September 30, 2015

Today, Rakuten Kobo has introduced Kobo Super Points, a new loyalty program designed to celebrate the love of reading. Now Kobo customers can instantly earn points with every eBook and magazine they purchase online or with Kobo’s reading app, which can be redeemed from a catalogue of more than one million titles across a variety […]

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La Presse Cuts Jobs As Part Of Digital Transformation

By Dave Forde / September 24, 2015

Last week La Presse announced it was going to stop producing its daily addition of print newspapers, and instead will publish news through its mobile app and a print version would only be available on Saturday’s which should be no surprise to regular readers of Profectio.  Toronto Star also issued a press release indication that […]

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Bye Bye Olive Media, Prepares To Shut The Doors

By Dave Forde / September 17, 2015

Yesterday La Presse announced a major shift as they planned to stop the printing of their Monday – Friday edition of newspapers and opt for a digital version instead.  They also announced that the Olive Media staff “will now be absorbed into the La Presse team as of January.”  A press release was issued later in […]

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As Digital Dominates, La Presse Kills Its Daily Print Edition

By Dave Forde / September 16, 2015

No one is saying print is dead (not yet at least), but there can no longer be a debate that the print industry has suffered over the years as the costs of print continue to increase. As media outlets around the globe scramble to discover what the future of their publication will look like La Presse started to dig […]

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Online Video Streaming shomi Wants To #shomiMovesIn, Service Opens Up To Canada

By Dave Forde / August 20, 2015

With phase one of the joint venture between Rogers Communications and Shaw Communications complete, the birth of online video stream service called shomi is ready to celebrate its first birthday.  Launched back in September 2014, shomi has services Rogers and Shaw customers with hours of video content in the form of great movies and television shows.  Today […]

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1/3 Canadians Leave Money On Gift Cards [Survey]

By Dave Forde / August 17, 2015

Gift cards, who doesn’t love getting them for your birthday or Christmas? UGO Mobile Solutions (UGO) recently discovered a problem, roughly one-third of all Canadians say they typically leave unspent money on their gift cards, including 47 per cent of young adults.  On average Canadians purchase gift-card-giving represents $166 worth of cards per year; while those on […]

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Shoppers Drug Mart Rolls Out eCommerce With beautyBOUTIQUE.ca

By Dave Forde / August 7, 2015

As Canada’s top beauty retailer, the pressure is on Shoppers Drug Mart to deliver what Canadians want, and how they want to get their beauty products. This week Shoppers rolled out beautyBOUTIQUE, an e-commerce website that allows consumers to point, click and shop. The new beautyBOUTIQUE.ca site gives customers the opportunity to view thousands of […]

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Streamlining Operations, Postmedia Shuts Down QMI Agency

By Dave Forde / June 17, 2015

News came out yesterday internally that Postmedia Network shut the doors on its QMI Agency, the news wire service the company recently acquired from Quebecor.  Fortunately the move does not impact a great deal of the staff, and said to only effect a total of 10 individuals, 9 full-time and 1 part-time. The service was first […]

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Breaking: Markus Templer Appointed Director of Sales for Gravity4 Canada

By Dave Forde / June 15, 2015

Gravity4, the company that looks to “simplify marketing by humanizing the fundamental components behind it,” through its integrated marketing offering is aggressively looking to expands its market share.  As part of that strategy,Gravity4 has appointed Markus Templer to the role of Director of Sales for Canada. You may recall we broke the story when Markus […]

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