All posts in "Open For Business"
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Vichy Rolls Out eCommerce Site

By Dave Forde / November 26, 2015

Dermo-cosmetics manufacture VICHY Laboratories, a subsidiary of L’Oréal announced the launch of VICHY.CA. The new site offers Canadian women full-time access to its expert advice which builds upon the brands over 80 years of skin care expertise. For the first time, VICHY is making it possible to buy its products online, while offering customized skin diagnostics, as well […]

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Rogers Media Pays $200,000 Anti-Spam Fine To CRTC

By Dave Forde / November 24, 2015

When you are Canada’s largest telecommunications company, you are someone going to end up making a mistake or two along the way. Unfortunately for Rogers this will costs the company $200,000, as they have been hit by a fine by the The Canadian Radio-television and Telecommunications Commission (CRTC) as part of an undertaking to resolve […]

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Shoes.com Makes Your Shopping Experience More Intelligent

By Dave Forde / November 17, 2015

Shoes.com, the company alone tells you what they do. It has grown to become one of the largest online footwear and apparel retailers, and with their new partnership in place they want to make your shopping experience easier. Shoes.com has partnered with Sentient Technologies to leverage the company’s intelligence (AI) technology to create the first […]

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2015 Digi Awards, And The Winners Are…

By Dave Forde / November 11, 2015

Last night a packed room of 400+ attended the 2015 Digi Awards, which celebrates the best in digital excellence. Here are the winners: Branded Content Carmilla By Smokebomb Entertainment In association with U by Kotex   Digital Series Fiction Convos With My Two-Year-Old By CocoMilk Productions   Digital Series Nonfiction Do Not Track By Upian, […]

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St. Joesph Gives To A Refresh To Glow Mag And Glow.ca

By Dave Forde / November 5, 2015

For over 34 years, Glow has been providing Canadians with beauty tips, tricks and other information.  This week its parent, St. Joesph Communications announced the print magazine and website of Glow are getting a much needed makeover of its own. This past September unveiled its redesigned issue, Glow Magazine’s new look and feel includes a bold […]

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In Realignment, Yellow Pages To Cut 300 Jobs

By Dave Forde / October 9, 2015

In what they are calling a corporate “realignment,” Yellow Pages has announced the company will be cutting 300 jobs by the end of the month as they look to trim offline operations and move away from their print directories to more online products.  The 300 jobs are said to represent 10 per cent of Yellow […]

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Jumping All In, CBC Goes Completely Programmatic Buying

By Dave Forde / October 5, 2015

Today CBC has announced that it will now make all of its digital display advertising inventory available programmatically.  This makes CBC the first Canadian media publisher to make 100 percent of their display inventory available for purchase through Index Exchange’s header tag technology. CBC’s decision, which applies only to their private marketplace, offers advertisers deep […]

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Kobo Rolls Out Loyalty Program

By Dave Forde / September 30, 2015

Today, Rakuten Kobo has introduced Kobo Super Points, a new loyalty program designed to celebrate the love of reading. Now Kobo customers can instantly earn points with every eBook and magazine they purchase online or with Kobo’s reading app, which can be redeemed from a catalogue of more than one million titles across a variety […]

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La Presse Cuts Jobs As Part Of Digital Transformation

By Dave Forde / September 24, 2015

Last week La Presse announced it was going to stop producing its daily addition of print newspapers, and instead will publish news through its mobile app and a print version would only be available on Saturday’s which should be no surprise to regular readers of Profectio.  Toronto Star also issued a press release indication that […]

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Bye Bye Olive Media, Prepares To Shut The Doors

By Dave Forde / September 17, 2015

Yesterday La Presse announced a major shift as they planned to stop the printing of their Monday – Friday edition of newspapers and opt for a digital version instead.  They also announced that the Olive Media staff “will now be absorbed into the La Presse team as of January.”  A press release was issued later in […]

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