All posts in "Knowledge Centre"
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HootSuite Turns 5 #thanksfor5

By Dave Forde / November 28, 2013

Since 2008, HootSuite has come a long way and become one of the dominate players in the social media world around, each day millions turn to the social media dashboard to post and engage with their respective friends and followers.  Today marks the company’s 5th anniversary and to help mark the milestone HootSuite has created […]

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Survey Says "70% Of Canadian Smartphone Owners Using Financial Apps"

By Dave Forde / September 18, 2013

Some new research from BMO shows that financial apps are on rise and increasingly being used more by Canadian smartphone owners. According to their data, two-thirds of those surveyed have downloaded a financial app within the past year. Financial apps are most often used to check account balances, review transactions, manage bills and make money t

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Survey Says… 49% Believe It is Acceptable For Governtments To Spy On Their Online Activity

By Dave Forde / August 30, 2013

The Canadian Internet Registration Authority recently conducted a survey to help gauge consumers opinions around the area of governments monitoring email and other online activity. This of course is triggered by the must US-citizen Edward Snowden who leaked information about the National Security Agency (NSA) continued monitoring of American’s private information online.

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Six Degrees Of Digital Shoppers, Which Style Are You? [Infographic]

By Dave Forde / July 19, 2013

Overall, we are being offered better convenience, and access to special deals that we do not get while shopping in brick-and-mortor stores.Havas Worldwide has created the below infographic which visually shows how consumers can be put into four distinct groups of digital shopping styles – digitally dissociated, digitally divided, digitally experimental and digitally integrated.

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7 Insights About Millennial Moms

By Dave Forde / June 18, 2013

Weber Shandwick released some research today that uncovers insights about a digitally-connected and highly influential segment of North American women: Millennial Moms. These women, born between 1978 and 1994 who account for 22 percent of North American moms,

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Size Matters – What Type of TV Viewer are You? [Report]

By Dave Forde / June 10, 2013

The latest Rogers Innovation Report was released this morning and the latest issue gauges Canadians’ TV viewing habits and how technology is fueling content consumption. The report shows that a majority of Canadians participate in TV marathon sessions, access TV entertainment on smartphones and tablets, and are using social media to enhance their viewing experiences.

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